Your External Brand Experiences Can Never be Better Than Your Internal Brand Experiences!

I have been saying that service is an inside out proposition for almost two decades.

It doesn’t matter how good your product is. It doesn’t matter if you have the best Facebook page and the slickest marketing firm on Madison Avenue. Your external brand is tied to your internal brand.

Take a second to stop and think about it.

What your customers believe about you and your organization can never be better or stronger than what your employees believe about you and your organization. Certainly, not in the long run.

More than ever, your customers have more transparency and insight into the very heart of your organization.

If you want your customers to have exceptional experiences that are aligned with your brand, it is impossible unless your employees have great experiences and internal service cooperation.

How many times have you interacted with an organization where their marketing and sales promise did not align with the reality of their customer experiences?

There is a clear connection between what your employees believe about you and your long-term organizational success.

Are you investing in your internal experiences and brand?

The best companies whose brand and brand promise are aligned with the customer experiences do so from the inside out.

Peter Psichogios is the President of CSI International Performance Group whose mission is to help companies create engaging employee and customer experiences.Prior to joining CSI International Peter Psichogios served as an executive member of one of the largest Instructional System Association companies in the world. In this capacity, he led all the front-end analysis and worked directly with Dr. Ken Blanchard, leading the large-scale E -Learning and employee engagement initiatives. Peter has been fortunate to work with the who’s who of the Fortune 500 and many of the world’s fastest growing companies, helping them deliver innovative learning, engagement and recognition solutions.

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