I have been saying that service is an inside out proposition for almost two decades.
It doesn’t matter how good your product is. It doesn’t matter if you have the best Facebook page and the slickest marketing firm on Madison Avenue. Your external brand is tied to your internal brand.
Take a second to stop and think about it.
What your customers believe about you and your organization can never be better or stronger than what your employees believe about you and your organization. Certainly, not in the long run.
More than ever, your customers have more transparency and insight into the very heart of your organization.
If you want your customers to have exceptional experiences that are aligned with your brand, it is impossible unless your employees have great experiences and internal service cooperation.
How many times have you interacted with an organization where their marketing and sales promise did not align with the reality of their customer experiences?
There is a clear connection between what your employees believe about you and your long-term organizational success.
Are you investing in your internal experiences and brand?
The best companies whose brand and brand promise are aligned with the customer experiences do so from the inside out.