You Want Me to Wait Three Whole Seconds?!?!

Unless you are an über-geek, The Psychology of Decisions to Abandon Waits for Service will have you abandoning this link within seconds. (Lots of psycho-babble.)

But resist the temptation to bail so quickly! Reading (…OK, at least skimming…) this academic paper is crucial to understanding how to serve others, how to communicate with others and how to deliver value in today’s MoreBetterFaster world.

The short version: Whatttt…? You want me to wait three whole seconds to get that????” is driving most every interaction you will have today. And people are abandoning their waits faster and faster.

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