Every customer that you serve, or that your organization serves, has unique expectations and desires about their interactions and experiences with you and your company.
The question is; are you treating your customers as individuals who are unique? Or are you treating them like a number?
While every customer is unique, there are some common and consistent expectations.
Each and every one of your customers is going to want more personalization, more speed and more authenticity.
For a reminder click here to view the graphic below:
