Why Training and Development = Success All Round

Guest post from Royston Guest:

Growing and developing is a two-way partnership between the individual and the business. I think of it as a ‘soft contract’, the rules of engagement for how both parties can achieve maximum value from the relationship. If you are able to link your personal and professional growth to the organisation, you are more likely to stay and participate at a higher level through increased commitment and loyalty.

As part of this ‘soft contract’ of growth and development are three core principles which underpin its very essence, and which results in a win-win for all involved.

#1 An individual’s never-ending thirst for learning

I believe every person owns their own performance through the conscious choices they make and one of those is undoubtedly having an attitude of constant curiosity for learning.

Sometimes, particularly as adults, we slip into the trap of complacency, operating in a state of unconsciousness where it feels like we are just going through the motions.

But the day you stop LEARNING is the day you stop EARNING!

It’s the day you slip into a place that I call ‘the groove or the grave’ – no man’s land. It’s the day you accept your place in the world of mediocrity where just enough is good enough. It’s the day when you lose your edge and stop being your best self.

In an increasingly competitive world, there is no such thing as standing still. All around you, people are actively moving forward and standing still really means you’re falling behind.

Do not get to the point where your people feel like they are falling behind, because from this point on, you will be just playing catch up, trying to reach the point where they think they ought to be. And that place is no fun for anyone.

#2 Setting your people up for success.

If you asked your people what great performance looks like, feels like and acts like in their role, how aligned would their answer be with your version? There should be one version of the truth, and in my experience perception and reality are often misaligned.

If you haven’t created absolute clarity about what the expectations are for their role, explained and demonstrated what great looks like, and set them up for success, it’s almost predictable that you and your people will be working to different models and interpretations of what great looks like.

Create clarity of purpose for your people. Enable them with the mindset (attitude, determination, will), the skillset (technical or soft skills) and the toolset (tools to do their job) to truly unlock their potential and deliver excellence within their role fueling their inner self worth, igniting their self-motivation, building their confidence and their loyalty will be inevitable.

#3 Empowerment without enablement is a train crash!

Empowerment is often an overused word which means little without enablement. The one without the other is simply a train crash.

Often training is created to serve the majority of the needs of those carrying out a general role, rather than catering for the individual needs of each unique employee. Although there is some efficiency in the traditional way of thinking, there is magic in making learning and development suit the individual.

Enabling an individual so they have the capability to contribute their whole self gets them to return next day inspired, motivated, and enthused to be the best they can be.

The success of any business is hardwired to the productivity of its people. Organisations that consider people as merely a paid resource have difficulty retaining good people and generally end up overpopulated with under performers.

Organisations that value people as their greatest asset and demonstrate it through their actions are positioned to get the best out of all employees whilst retaining their top talent or high potential – a catalyst for business growth.


Royston Guest is a leading authority on growing businesses and unlocking people potential. Entrepreneur, author of #1 best-seller Built to Grow and RISE: Start living the life you were meant to lead, CEO of Pathways Global and founder of The Business Growth PathwayÔ and Pti Worldwide. His new book RISE is a practical guide using a coaching framework to help the reader identify where they’re going in their career, and life, and how to get to there. It shares a plethora of ideas, strategies and practical tools that enables the reader to become more self-aware – unpacking their relationship with their past and understanding their present in order to make the conscious choices that will help them unlock their potential at work, unleash their success and create the future they want.

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