Why Technology Matters For Your Business: A Guide

Most people living in the modern era are strongly aware that new technologies, like those developed by Apple, Amazon and Google, are helping to reshape the whole of human life. Without these technologies, we’d find it hard to imagine how we’d shop, travel, work and play. But in business, this feeling is even more pronounced; it’s difficult to see any area of business that cannot be improved by the increasingly sophisticated array of digital products designed to help companies flourish. This article is about those technologies that can help your business the most – and why you should invest in them.


Let’s start with the process that’s scaring some labor unions and worrying techno-futurists who’re rightly concerned that machines might take over the jobs of honest working people. Automation has been given a bad name by the doom-claimers in recent years, but that’s nothing new. The Luddites in the Industrial Revolution also reacted similarly when they were confronted with the great machines that changed productivity forever in the factories of Europe; and the digital age offers a new chance to capitalize on the increased efficiency and intelligence that we can implant into machines.

For your business, automation is less likely to come in the form of a highly-developed robot arm, and more likely to be found in simple algorithmic help, which liberates your staff members from some of the most tedious work they’ve been undertaking such as manual data entry or other repetitive and monotonous jobs. This is the positive side of automation for your company – it helps your staff concentrate on more productive and creative human exploits.

Getting New Software

It’s of prime importance that your business considers the software that it uses on a daily basis. It’s this software that can help you streamline your business, make changes to your workforce, or simply find small gains to make your business a little more competitive in those areas that truly matter. You should have a dedicated IT consultant, someone who is well aware of developments in the IT industry and the world of software, who can advise you about where to look for the next big business breakthrough achieved by technology.

Of course, buying software can only take your business so far. You’ll need to onboard it with your present system, and you will want to ensure that it’s integrated with all your other programs in order for your whole IT infrastructure to work effectively together. As such, make sure you have professional advice at every stage of your software revolution to help you make the most of your purchase.

Training Up Staff

All this talk about the products of technological advancement, and you’ll be lead to believe that humans in your workforce aren’t actually all that important. In fact, the reverse is true, it’s only with smart, savvy and well-trained staff members that you’re able to get the very best out of your software and your digital assistants. So, whenever you onboard a new program, or a new staff member, one of your first concerns should be: how are my staff reacting to the computer programs we’re asking them to use? If you are unsure of the answer, and you can see that it’s a confusing state of affairs for your staff, it’s likely that you should initiative a new training session to boost the skills that your workforce possesses.

One of the great courses available for your team, or select members of your staff that deal specifically in data analysis and presentation, is the 6 Sigma course. Find out about 6 Sigma Certification online to see the benefits that such rigorous and well-developed training will bring to your business, helping your staff members react fluidly and dynamically to the needs of your business environment by drawing up reports and other such data visualizations in order to help your management circle decide on the future steps your business should take.

Predictions and Projections

There is no doubt that business has become a lot more about predicting the future than it has about operating effectively at the present moment. While planning in the present is of course important, it’s future planning scenarios that are of particular importance to businesses looking to get ahead in 2020 and beyond. You’ll quickly find that projections are incredibly helpful in shaping your business strategy for the five years on the horizon – but how exactly do you arrive at such projections, predictions and elements of advice?

Well, the truth, again, is that technology facilitates an awful lot of this work; to help you discover which direction you should take your business in. To take a small example: you may need to use complex financial software in order to understand the financial health of your business. A financial model will compute a terrific amount of data in order to plan out your business’ performance over time, thus helping you to put measures in place to avoid the worst-case scenarios predicted by the model. Without the predictive capacity given to us by technology, we’d be scurrying in the dark to find clues as to the future of our businesses.

Instant Everything

Finally, an article about technology in business cannot possibly be complete without a word to the instant nature of global communications in the digital age. For twenty years or more, businesses have become used to the incredible benefits brought about by instant messaging and electronic mail – the sort of breakthrough that cuts down your time talking to clients and helps plan for exciting futures. But the instant nature of our current digital world in fact branches beyond that observation.

Now, we can send money across borders and currencies for free through complex applications designed for business, or we can send a letter written in English to a company in Japan, which is translated en route. The ability of business, therefore, to forge new, strong relationships around the world has never been so strong. It’s this, more than any other breakthrough, which has made the modern business world what it is: fast-paced, efficient, and global.

These are the key technologies out there that can help your business grow, flourish and impress on a global scale – technologies worth investing in for any business, of any size looking to achieve utmost success in the future.


Tanveer Naseer is an award-winning and internationally-acclaimed leadership writer and keynote speaker. He is also the Principal and Founder of Tanveer Naseer Leadership, a leadership coaching firm that works with executives and managers to help them develop practical leadership and team-building competencies to guide organizational growth and development. Tanveer’s writings and insights on leadership and workplace interactions have been featured in a number of prominent media and organization publications, including Forbes, Fast Company, Inc Magazine, Canada’s national newspaper “The Globe and Mail”, The Economist Executive Education Navigator, and the Ritz-Carlton Leadership Center.

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