Why Not Publish a Book to Promote Your Career or Organization?

HR Communication Corner

You’ve probably heard of Basecamp, the popular project-management tool for team collaboration. The company, 37Signals, that produced this software hit the big-time when its founders wrote and launched their book (Rework by Jason Fried and David Hansson) about strategies for growing their company to success. To top off the launch, they collected endorsements from several heavy-hitters like Mark Cuban, Seth Godin, and Tom Peters.

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