Why Invest in Customer Service?

Customer SurveysA recent article in Time discusses the trending topic of Customer Service.  The article cites recent studies showing that CEOs and executives are finally catching on to the importance of customer service and are starting to make it a priority.  The author states:

Wait, why in the world would it be necessary for these concepts to “catch on”?  Isn’t it fairly obvious that making customers happy would be, you know, good for business?  Doesn’t everybody know that when customers are happy with a product or service, they tend to be loyal and probably mention their good experiences to others?  Isn’t … Continue Reading…

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