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Why Do You Do It?

It is 6am, Monday 1st June. My bags are packed, and a ten hour flight to Dallas awaits.

I’m off on an adventure, and in the run up to an adventure, there are two things people often ask me: ‘Why do you do it?’ and ‘How do you do it?’. The answers to both questions are intertwined.

Why and how do I do it?

I do it because I’m fortunate to be part of an extraordinary network of people, nestled within which are many, many such opportunities for adventuring. You are part of that network too.

I do it because my lovely family are kind enough to support me. Rumours that the snoring in our house desists while I’m adventuring are unsubstantiated.

I do it because I ask.

I do it because you never know when your last adventure will come along, seize the day.


This adventure starts with the excitement of Summer BrandCamp. From there I head to Cleveland to meet more friends, to see some baseball, enjoy dinner in great company, and to visit the Rock n Roll Hall of Fame. Homeward bound via Columbus, where I hope to visit some more friends before seeing Rush play live for the umpteenth time. They are an excellent live band, and this gig will be extra special as this looks likely to be part of their final tour. Thank you Carole for so generously suggesting I extend my adventure to take this in.


Less frequently, people will tell me they are jealous of me going on adventures. To anyone who feels jealous when they see someone else about to go adventuring, I offer this. I know how you feel, I used to feel like this too. The good news, is – there’s a simple cure. The first step is to park the jealousy, the key to that is to decide to go on an adventure. From there, you just push on and make it happen.

Adventuring. I do it because it’s fun, and because I can. And if I can, you can too.

Have an excellent week.

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Why Do You Do It?
Adventuring. I do it because it’s fun, and because I can. And if I can, you can too.

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