Boil it down, and pretty much everything in life comes down to one tiny, five-letter word: trust. Building trust and maintaining reputation is everything. Time and time again it’s been proven that when staff trust their leaders, they’re willing to go on a journey with them. But – and here’s the big ‘but’, according to Edelman’s latest Trust Barometer 2022 a staggering 63% of respondents worry that business leaders are actually lying to them. And this has serious repercussions when we consider the need to move to a more digitally transformed way of working.