Who Are Your Conversation Catalysts?

Do you want to spread your message for a product, service, or maybe an important organizational change?

Here’s a question to answer: “Who are your Conversation Catalysts?”

In the midst of working with a client on a new marketing approach, I was reminded of an article that conversation and connection maven Valeria Maltoni  wrote quite a while back about a Keller Fay Group research study showing that 15% of the population to be  Conversation Catalysts.

Conversations“These influencers tend to recommend brands and products more often at the tune of 149 times a week vs. 79 for the average population. They also tend to have more conversations — 184 vs. 114 — and talk more about brands than others.”

Valeria then did a nice job of highlighting the level of various media influences and, ultimately, what this means for the importance of a company website.

But the take away for us is this: Conversation catalysts talk to a whole lot more people and will be happy to share their experiences with them — good, bad, or indifferent.

Let’s connect the dots to make this work for you now

1. Who are the 15% in your customer base or organization? Find out and reach out.

2. What do you want them to say, think, and feel about you and your product or message?

3. How can you make that happen? For real. Genuinely. Authentically.

Hint: The answer involves first reaching that critical 15% in the most effective way (you may want to go back and look at the media research).

Note: If you try to fool the 15% with your puff-piece equivalent of Flash technology, remember that they have the power to reveal you as a fraud.

The takeaway for today

Your customers are going to talk about you. If you are a manager, your employees are going to talk about you.

Regardless of the audience, are you influencing the conversation with the right people at the right timein the right way in order to create the right conversations for success?

Think about this: They now have the ability to create a repuTweetion for you in 140 characters or less.


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Steve has designed and delivered leadership and communication programs for some of the world's largest organizations, and has more than 30 years in training, development, and high-level executive coaching. His Roesler Group has created and delivered leadership and talent development internationally for corporations such as Pfizer, Minerals Technologies, Johnson & Johnson, NordCarb Oy Ab, and Specialty Minerals--Europe. Steve is currently involved in the latest update of his Presenting With Impact program, a cross-cultural presentations workshop that has been delivered on five continents to more than 1,000 participants representing nearly 60 nationalities.

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