You should be proud. Really. You’re actually using Twitter to monitor industry chatter about your particular part of the HR B2B space, as well as your company.
You’re even jumping into conversations without selling from the get-go. And not just on Twitter, Twitter streams and Twitter chats — you’re also in LinkedIn groups, on Facebook, Focus and maybe others.
You’re reading relevant blogs (like this one), sharing content, starting conversations and joining online communities. You and your company are finally embracing social media as a valuable marketing channel.
Did you know that social media has been the driving force of social change around the world?
And did you know about how social media has helped reveal the whereabouts and actions of Mexico’s dangerous drug cartels?
Crazy cool indeed.
Even more eye-opening — the CIA maintains a social-media tracking center operated out of a nondescript building in a Virginia industrial park. The intelligence analysts at the agency’s Open Source Center, who other agents refer to as “vengeful librarians,” are tasked with sifting through millions of tweets, Facebook messages, online chat logs, and other public data on the World Wide Web to glean insights into the collective moods of regions or groups abroad.
Vengeful librarians gleaning insights into the collective moods of groups abroad.
Wow. And you just starting using Twitter.
Let’s bring it closer to home, though. Now that you’re floating in and around the social noise you’re realizing that it’s just, well, too noisy.
SocialEars helps you hear the right voices. While we’re not the CIA or an HR B2B mood ring — yet — SocialEars is our new social data analytics service that analyzes the tweets, blogs, and online conversations and news stories for thousands of HR and B2B journalists, analysts and other “social” voices (new online influencers database) to identify trending topics and the people driving those discussions. It’s a pretty amazing marketing and media relations research tool.
Oh, and you can share this across your social networks, too. That would be great.
Because otherwise we know where you live.
(Just kidding. Only some of you.)