When Will You Be Ready to Finally Go on the Offensive?

While letting the TV watch me the other night (which means that it is
on and you are positioned to watch it, but the mind is wandering into
the universe), I was brought back to life when I noticed that it was a
documentary on Muhammad Ali, specifically the fight with George Foreman dubbed the “Rumble in the Jungle.”

This was the fight that Ali appeared to be beaten but miraculously came back in the end to win it.

This was the fight that the strategy called “rope-a-dope” was invented.

The rope-a-dope is a tactic of protecting one’s self
during combat while an opponent wears himself out. As the contest
continues, the opponent tires and starts to make mistakes. Once that
happens, the other boxer can exploit those mistakes with a counter
attack.

In competitive situations other than boxing, rope-a-dope is used to
describe strategies in which one party purposely puts itself in what
appears to be a losing position, attempting thereby to become the
eventual victor.


In the workplace today, I sense both organizations and HR leaders are being pummeled by the storm called recession. Unlike the hurricane that we just experienced here on the East Coast, which eventually petered out after leaving considerable damage, the storms battering the organization are continuing.

Effects of the big opponent

As sales revenues and profits decline, organizations have cut back on
hiring new employees or have frozen hiring entirely. In an effort to
cut costs and improve the bottom line, they may stop buying new
equipment, curtail research and development, and stop new product
rollouts

Expenditures for marketing and advertising may also be reduced. These
cost-cutting efforts will impact other businesses, both big and small,
which provide the goods and services used by the organization or the
consumer.

The business may cut employees, and more work will have to be done by
fewer people. Productivity per employee may increase, but morale may
suffer as hours become longer, work becomes harder, wage increases are
stopped, and fear of further layoffs persists.

The Rope-a-Dope strategy

Smart organizations and smart HR leaders are already planning or in
the midst of the rope-a-dope strategy. As I follow discussions on
Twitter,or  read posts on LinkedIn and Facebook, I get a sense that, at
the very least, HR folks are reading, planning, plotting and executing
their own rope-a-dope.

So while we may be in rope-a-dope mode, the vast majority of our
peers are also waiting on the opportunity to pounce on the opponent
called recession.

And that opponent has thrown out everything in the boxing playbook, including:

  • The Hook (employee engagement);
  • Upper cut (layoffs);
  • Jab (talent management);
  • Straight right hand (low morale);
  • Uppercut (lack of trust in management); and,
  • Combination (poor manager-subordinate relations).

The recession is still smoldering after we assumed it had been put to rest. The job numbers released last week showed no growth, which has caused more of us to think that maybe we are just on a merry-go-round.

But the most important part of this equation is the human capital component of the organization and its strategy.

But like Hurricane Irene, it will be over — and that is what the rope-a-dope strategy will be about.

Where do we go from here?

I have always said that this is the perfect storm for Human Resources.

For HR departments that can’t raise the level of their game once the
sunlight starts to reappear, well, I think you know what that means.

HR’s role is evolving. It needs to be involved in broader
organizational activities. HR needs to become interdependent with the
rest of the organization. HR needs to take a comprehensive approach that
aligns its actions with the entire organizational strategy.

The strategic integration of HR into an organization achieves a
competitive advantage. It has much to contribute in a strategic
supporting role. The ultimate goal is to support an organization through
the management of human capital, which is the major subset of the
broader organization’s strategy.

Yes, HR needs to be part of the organization’s strategy development.
In order for this to happen it must present top management with
solutions that address the strategic need and support of the
organization.

Let’s call it the HR Rope-A-Dope



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