When Designing Social Platforms, Ask: What Moves Your Users?

Adrian Chan (@gravity7) –

Social is all about putting people in motion. And people move each other as they are also moved. So what kind of audience are you assembling? Is it a public, a crowd, an attentive audience, a gathering of individuals? Is it groups, passersby, or players playing social games?

Audiences have different psychologies and are moved in different ways, according to their collective sense of presence and involvement, and their individual sense of participation. So think first about what kind of audience you are assembling, and how it is moved.

As CEO of 2020 Social, I build and nurture online communities for Indian and international clients, connect their customers, partners and employees, and help them catalyze collaboration and innovation, and drive loyalty and advocacy. Ask me how 2020 Social can help you, email me at [email protected], call me +91-9999856940, or connect with me at @gauravonomics on Twitter.

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  2. Indian Social Networking Sites Ibibo and BigAdda Focus on Entertainment to Woo Users and Marketers
  3. Twitter Users Are Older and More Educated Than Facebook Users



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