When Choosing Your Community Name, Ask: Will Community Members Wear It On Their T-Shirts

Richard Millington (@richmillington) —

Your community name is a powerful symbol. Don’t waste it. Picking the wrong name can do real harm. Picking the right name can do wonders.

A member should feel a sense of affiliation and familiarity with the name of your community. It should identify why the group feel they are special. They should be proud of the name. They should be happy to wear the t-shirts.

As CEO of 2020 Social, I build and nurture online communities for Indian and international clients, connect their customers, partners and employees, and help them catalyze collaboration and innovation, and drive loyalty and advocacy. Ask me how 2020 Social can help you, email me at [email protected], call me +91-9999856940, or connect with me at @gauravonomics on Twitter.

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  3. Launching SocialPundit: Collaborative Wiki-Based Community for Social Media Practitioners in India

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