What's your brand worth to you? | Paul Letourneau

Company ABC is falling behind in the ‘social media‘ race. All of their competitors have active Facebook and Twitter accounts and blog on a regular basis. Their customers love and appreciate the business to consumer interaction. … Which, if there are any HR people out there reading this, that is an irrelevant and ridiculous question to ask. When you, Company ABC, are only prepared to pay a certain amount for the position, don’t mess around with people by making them put …
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