It is every one’s job to keep customers coming back to your organization.
You also know that honoring your customer commitments builds trust and is a key factor in creating customers for life.
There is no reason that you should ever lose a customer.
In order to keep your customers for life and to meet the challenge of rising service expectations, you need to have a focus on continuous experience improvement.
Use the following list as a starting point for your personal and your work group’s focus on continuous experience improvement:
- Commit to making each and every customer interaction memorable and positive.
- Look for ways to enhance your internal service, or how you could provide greater support to a peer or colleague.
- Review your key touch points or moments of truth with each of your key customers. Determine ways you and your work group can improve or enhance those interactions.
- Be empathetic and try to view things through your customer’s lenses. Every time, all the time.
- Remember, your customers are typically looking for help and answers and they want it fast.
By personally dedicating yourself to continuous improvement and asking yourself, “What can I do on a regular basis to make it easier for customers to do business with us” will help ensure you create exceptional experiences and customers for life.
Continually improving and creating exceptional experiences is the surefire way to have your customers become an extension of your sales force!