If you’d like to make a website that people can actually find, search engine optimization (SEO) can help. SEO refers to improving a site so that it appears prominently in the search engine rankings. There are many on-site SEO methods, including adding targeted keywords to existing content. There are also off-site techniques, and developing inbound links is one of the most important examples.
The major search engines consider inbound links as votes in favor of a site. If another website is willing to link to yours, your website must include valuable information, right? Unfortunately, this fact was abused for a long time. Some website owners employed the services of “link farms,” which were developed as an underhanded way to help improve websites’ link profiles. However, Google got wise to these tactics, and has taken steps to prevent this type of abuse.
These days, the only way an inbound link will boost your site’s ranking is if it comes from a well-ranked site that is relevant to yours. Therefore, you need to be careful about how you try to build inbound links. You don’t want them to appear on sites that have nothing to do with yours. If they do, they won’t help your ranking. In fact, they may even hurt it.
Developing Relevant Inbound Links
How are you supposed to generate inbound links from relevant sites? There is no magic bullet. The best way — create content that others find valuable. This is precisely why it pays to devote a decent amount of time to generating high-quality content. Your site content should be fresh, interesting, informative, and factual. When you read it, ask: “Would I find this useful? Would I actually share it with others?” If so, you’re on the right track.
Social media also makes it easier to generate relevant inbound links. Creating excellent content is the first step; promoting it on social media sites is the second. Become active on sites like Twitter and Facebook. Whenever you create new content, whether it’s a blog post or an article, share links to it. With any luck, other users will share it with their followers too. In time, this should result in several relevant, effective backlinks.
However, don’t overthink inbound links when you make a website. They are important, but they aren’t all that matters. Focus on creating a useful, easy-to-use website, take your time, and insist on quality. With any luck, your efforts will pay off in a healthy number of inbound links for your website.