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What is the point of this Facebook recruitment advert image? #FAIL

Screen Shot 2012-11-09 at 11.24.38

Last Friday, this advert appeared in the usual stack of adverts while I was on Facebook. Aside from the fact that the targeting (on me) is a little off, what the hell is this Facebook advert about? Can you guess what they are promoting with ‘bicep man’ from the picture? 

Maybe I am missing something about electricians? Maybe having large biceps is aspirational for prospective electricians? 🙂

Another example of a poor piece of social recruitment advertising. Know any others?

 

 

Contactus2We work with recruitment agencies and corporates to help them integrate social media into their existing recruitment strategy and recruitment processes.

If you require guidance, advice or social recruiting training, get in touch today.

 

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