What is the most important social media channel?

Email-vs-social-media battle

There are many people questioning the validity of social media in recruitment – aka social recruiting – and while there may not be too many case studies in the UK to speak of, there is one area that can’t be questioned. That is using the social media platforms as drivers of traffic to websites, career sites and recruitment campaigns.

This traffic will of course yield candidates and (ultimately) successful examples of recruitment via these channels. But just for now we need to look at what these channels can do in the form of traffic generation.

Over the weekend I read a very good blog post (as usual) over at the Hubspot blog. It was about a recent study they have conducted on Inbound Marketing, comparing social media against normal channels like email marketing, direct marketing, telemarketing etc (all the methods recruiters use, I might add!).

According to their 2010 report, the most important social media channel is a blog. Surprised? You shouldn’t be – they are very powerful indeed. Here is the table from the report showing the results, of the question posed to businesses, How important are these services to your business? :

How important are these services to your business

The Hubspot report is interesting and if you want a copy, click here for a copy, Download Hubspot inbound marketing report 2010

I guess it is no surprise that blogs are number one, but is your company using one at the moment as part of your recruitment armoury? The one question I always get asked from companies – what do we write about on a recruitment focused blog?The answer, is that the list is endless! But as a starting point, my blog post called 101 Things to write about on a recruitment blog should get you started.

I will be covering blogging in a new post soon, so if you have any questions regarding blogging, please leave them in the comments below, and I will accommodate the answers in my blog.

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We consult, train, tweet, blog, text, post, speak, share, read, update, photograph, video and talk about recruitment. At Sirona Consulting we work with companies, recruitment agencies, RPO’s HR & recruitment technology vendors and conference / event organisers, helping them understand and integrate social media into their recruitment strategies. We have have been doing this now for twelve years, working with many companies along the way, from small independent recruiters right through to large international companies. We are honest, ethical and have experience of working across a range of different industry sectors delivering success in the UK, Europe, Middle East, APAC and the United States.

Website: http://sironaconsulting.com

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