What If Customer Experience Has No ROI? (Part 2) (via Customer Experience Matters)

Bruce Temkin delivers another great post that brings our thinking back to common sense business and the need for ROI when making the case to executives. This post is worth reading.

What If Customer Experience Has No ROI? (Part 2) Here's the 2nd installment of What If Customer Experience Has No ROI? … * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Who cares about ROI anyway? Most executives care about the ROI of just about everything they invest their time and/or money on. But they are only partially satisfied with the results of generic, industry-level research findings. They want to know about the specific ROI for their customer experience ef … Read More

via Customer Experience Matters

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