What does Twitter Reach, Relevance and Frequency actually mean?

I always get asked about what you are supposed to measure on Twitter, aside form the obvious things like Follower numbers, number of Twitter Lists you are on etc. For example why does Twitter reach, relevance and frequency really mean?

I came across a good post by FreshNetworks, who looked at this exact issue in their post.  They produced an easy to follow presentation explaining the four areas you should be looking at. I have put these four areas together in one image, so you can easily see the different measurements you can extract via Twitter and what they really mean, below.

How do you measure Twitter activity
Adapted from this excellent slideshare presentation by Freshnetworks

Any clearer now?

There are many tools that you can use to measure the areas mentioned above, some of which are in the Slideshare presentation (link above).

RSS logo cup

If you like reading this blog, then click on the orange RSS icon here and get the latest Sirona Says posts delivered to your RSS reader or your inbox the moment they come out.


Link to original post

We consult, train, tweet, blog, text, post, speak, share, read, update, photograph, video and talk about recruitment. At Sirona Consulting we work with companies, recruitment agencies, RPO’s HR & recruitment technology vendors and conference / event organisers, helping them understand and integrate social media into their recruitment strategies. We have have been doing this now for twelve years, working with many companies along the way, from small independent recruiters right through to large international companies. We are honest, ethical and have experience of working across a range of different industry sectors delivering success in the UK, Europe, Middle East, APAC and the United States.

Website: http://sironaconsulting.com


Leave a Reply