Useful links from the last few days

Useful links that caught my eye:

  • Times paywall: more analysis of the data | Beehive City – A look through the Times numbers now that the pay wall is up. The conclusion again seems to be too early to tell
  • Activism or slacktivism: Is the web making it too easy? | memeburn – Does Desktop activism make us lazy asks this Meme Burn article? "How many Facebook groups dedicated to good causes sit on your profile, looking good, but doing nothing? How many email petitions have been deleted from your inbox because they’d come around for the fifth time? Ethan Zuckerman, an early HTML guru now lecturing on digital democracy, cautions against “slacktivism” which Wikipedia defines as “a pejorative term that describes “feel-good” measures, in support of an issue or social cause, that have little or no practical effect other than to make the person doing it feel satisfaction.”"
  • Consumer Psychologist: The Seduction of Cool – An interesting article by Adam Ferrier of Naked (Australia) who takes Absolut to task for making an artsy short film that is unlikely to have mass market appeal and in his words, tells you nothing about Absolut except that it gives shed loads of cash to artists.
  • Block your exes on the Internet – Don't want to get sight of your ex while browsing the net – this plug in will make them invisible for you
  • BBC News – CNN sacks editor over Muslim cleric Twitter remark – Be careful what you tweet – CNN sacks an editor for saying something nice about a Hezbollah cleric when he died


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Useful links from the last few days

Useful links that caught my eye:

  • Twitter breaks news, but will it break journalism? | memeburn – Interesting article from the South African Mashable, Memeburn, questioning whether the speed at which things break on Twitter result in news / journalism becoming less accurate
  • The Future is Bright for Online Socialization – Another good article on the Pew Internet report on the future of the Internet. 85% of so called tech experts said that by 2020 the Internet will have been a positive force on the social world. However, relationships will have also weakened with there being more casual ones.
  • If LeBron is Any Indication, Twitter Sponsored Trends Work – ReadWriteWeb reports that the NBA did well out for inserting promoted tweets into searches for 'LeBron James'. The graph in the article shows NBA buzz going up as LeBron buzz goes up. However I am not sure the chart shows us all that much as surely the two are linked anyway?
  • Blockbuster on the verge of defeat in battle against Netflix, technology | Econsultancy – Econsultancy reports that once staple of the High Street, Blockbuster, is largely finished: "While it has become somewhat cliché to claim that the internet has killed [insert industry name here], the truth of the matter is that technological disruption, led by companies like Netflix and Redbox, is responsible for many of Blockbuster's woes."
  • BBC News – Prank leaves Justin Bieber facing tour of North Korea – A public vote on the Canadian singer's My World Tour page asked users which country he should tour next, with no restrictions on the nations that could be voted on. This spurred users of imageboard website 4Chan to nominate North Korea, with the vote now turning viral.
  • Study: Social media creating new social world for 2020 – "Social networking should reduce friction between human beings around the world by the year 2020, but the technology could also rob people of face-to-face relationships and foster shallower relationships, according to a new survey of top tech leaders and experts. Still, the benefits of social media should "far outweigh" the negative impacts over the next 10 years, according to the Pew Research Center study released Friday morning."
  • Guardian Takes Next Step in Open Content Strategy With Blog Plugin – "In another groundbreaking move, The Guardian newspaper in Britain has launched a plugin for the popular blog-publishing tool WordPress (see disclosure below) that allows web sites to embed the full text of Guardian news stories and other content for free. The plugin comes with a catch though: Sites also have to embed the newspaper’s advertising." (via @jas)


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Useful links from the last few days

Useful links that caught my eye:

  • Virgin America: flying social media into the abyss | Econsultancy – Interesting article from Patricio Robles on econsultancy about Virgin America using Klout to offer freebies to so-called Twitter influencers to promote their new Toronto flights. Patricio says that he thinks Virgin is paying the consumer to like them, but I disagree – surely Virgin America is simply doing what travel brands have been doing for decades in terms of offering press trips, though this time it’s not journalists they are targeting but people with a large following online.
  • The third installment: From destination to integration – Digital is moving from editorial to social to integration says Norwegian digital strategist Helge Tenno. Technology is now being connected to everyday objects – Helge’s post features a film from the Betacup Project, how electronic augmentation can be added to a coffee cup sleeve


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Useful links from the last few days

Useful links that caught my eye:

  • Innocent sponsors comedian’s bid to become world’s oldest man – Brand Republic News – Complete with a dedicated website, Innocent has sponsored a comedian in his quest to become the world's oldest man. Innocent will also be giving £1 million to the first person to live till 150 – quite a nice stunt
  • Execution Has Become as Important as the Big Idea – Advertising Age – Guest Columnists – A former colleague of mine used to say that social media marketing was just "smoke and mirrors" as ultimately you still need a big idea. This piece by Alan Wolk in Ad Age provides a useful counterpoint. The big idea is all well and good says Alan, but now what's important is the ability to execute it successfully across social channels – a sentiment I'd completely agree with.
  • Social media helps drive purchases – Brand Republic News – The research by Payment provider Sage Pay (PSP) has revealed that whereas 7% of all visitors to an online store make a purchase, a significantly higher 71% of visitors initiated via social media will click their way to the transaction section.<br />
    <br />
    The study showed that while online retailers may be good at attracting consumers to the website in the first place, only a minority will be converted to customers.
  • South African Airways benefits most from World Cup sponsorship – Marketing News | UTalkMarketing – "South African Airways is the brand that has benefited most so far from its sponsorship of the FIFA Football World Cup, according to new findings from Experian Hitwise. UK Internet searches for South African Airways (one of the South African team’s official brand sponsors) increased by 129.2% compared tot the week before." (Yes – but aren't people searching for trips to South Africa at the moment anyway?)
  • FT.com / Media – Coke sees ‘phenomenal’ result from Twitter ads – "Coca-Cola saw “phenomenal” results from its first experiment with paid advertising on Twitter, the drinks company’s digital marketing chief told the Financial Times. The US soft drinks company is only the second brand to sponsor a “trending topic”, using Twitter’s “promoted tweets” to tap into online discussion about the World Cup this week. It saw 86m “impressions” or views of the ads in 24 hours, said Carol Kruse, vice-president for global interactive marketing at Coca-Cola, which is an official sponsor of the football tournament. "
  • Google VP says online video is becoming “the beautiful ad game” | News | Marketing Week – “Every media will be social – can chat and watch TV at same time on same device. Brands should be ready to take advantage of this. This reality will emerge over the next three years.” – The words of Google VP Henrique de Castro


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Useful links from the last few days

Useful links that caught my eye:


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Useful links from the last few days

Useful links that caught my eye:


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Useful links from the last few days

Useful links that caught my eye:

  • Top 10 YouTube Videos of All Time – Apparently here are the top ten YouTube videos of all times. Really? Two Lady Gaga ones in there along with the usual suspects such as the evolution of dance.
  • 28% of US Mobile Web Users Go Online Daily – Following on from recent Comscore stats showing smartphone ownership in the five big EU countries being 25%+ we have this study from the States – According to ABI Research the % of mobile phone users who accessed the mobile web in the US has gone up from 16% to 28%
  • WordPress Copies Tumblr | The Blog Herald – From the Blog Herald: "Apparently Typepad wasn’t the only blog company with a serious case of Tumblr envy.<br />
    It looks as if WordPress is releasing “reblog” and “like” features across its WP.com platform, enabling users to repost snippets of blogs they stumble across with a link back to the original post."
  • What is Social Media Success? « Sysomos Blog – Good post by Sysomos, social media success is whatever you want it to be. So, evaluating social media or online campaigns is in fact pretty easy. It's evaluating the right things that's the difficult bit.
  • Hitwise Intelligence – Robin Goad – UK – No huge surprise, with the iPad going on sale in the UK and other countries, Hitwise says it was the most searched for computer in the UK accounting for 24% of all laptop related searches.


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Useful links from the last few days

Useful links that caught my eye:


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Useful links from the last few days

Useful links that caught my eye:

  • Mayors of Starbucks Now Get Discounts Nationwide with Foursquare – From Mashable: "Starbucks, a company that already rewards frequent customers with the Barista badge on social gaming app Foursquare — is officially turning on the rewards side of its experimental Foursquare loyalty program with the first-ever nationwide mayor special. Mayors of individual Starbucks stores can unlock the Mayor Offer and enjoy a money-saving perk for their frequent store checkins."
  • brandflakesforbreakfast: don’t be an ass in foursquare – Now that Starbucks has announced a chain-wide promotion rewarding "Mayors" in FourSquare, you can expect every other chain in the nation to follow suit. Get ready for the FourSquare explosion. This is like Twitter, late 2008. (good video on Foursquare etiquette on brandflakesforbreakfast)
  • Thought Gadgets: Facebook and self-filtering under the bedroom sheets – Interesting chart and post from @benkunz: "What is self-filtering?…. a typical consumer (me) "tiers" media from the most public space (mass media such as television or movies) to the most personal (under the bedroom sheets). Facebook is more intimate for me than Twitter, and Twitter is more intimate than email, and email more closed than the telephone. For each tool, I set up controls in terms of whom I connect with, who can access the stream, what I share inside it and what I choose to receive. You, and everyone else, does exactly the same."
  • UK internet users becoming more security conscious « Ofcom – Most UK internet users are becoming more knowledgeable about security issues and less willing to provide personal information online, according to new Ofcom research.<br />
    <br />
    It reveals that 80 per cent of adults with a social networking profile are now more likely to only allow friends or family to see it, compared to 48 per cent in 2007.
  • FT.com / UK / Politics & policy – Fine over Twitter airport ‘joke’ – Be careful what you tweet. After a Doncaster journalist threatened to blow up his local airport on Twitter following snow closures, he found himself with the dubious distinction of being the 1st person in the UK to be successfully prosecuted for a twitter post.
  • Digital Stats: IMDB’s daily traffic from Facebook has doubled since integrating the ‘Like’ button – Some stats about how the Facebook like button is increasing traffic. Facebook referral traffic increased by 250% for ABC News and 80% for The Globe and Mail, Canada's largest-circulation national newspaper. IMDb.com has seen daily referral traffic from Facebook double, and its users have generated more than 350,000 likes. Dailymotion, one of the top 50 most-trafficked websites in the world, has seen users click the Like button tens of thousands of times per day on their site


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Useful links from the last few days

Useful links that caught my eye:

  • SA’s Parliamentarians instructed to use Facebook and Twitter | memeburn – After it emerged that 85% of South African MPs weren't computer literate, SA's Parliamentary House Chairperson Obed Bapela scolds MPs with: “We cannot have MPs that cannot access the internet. We can’t have MPs that can’t engage on social networking sites like Facebook and Twitter."
  • McDonald’s to Use Facebook’s Upcoming Location Feature – Advertising Age – Digital – McDonalds is going to become one of the first brands to make use of Faceboook's location based status updates. An app will allow users to check in at one of its restaurants and have a featured product appear in the post. Will be interesting to see the detail as you wonder whether people will really want to broadcast to the world that they are having a Big Mac on 5th street
  • Consumer Brand Loyalty Declines – From Marketing Charts: The recession has led to a drop in brand loyalty. For example brand loyalty to jeans among US consumers is down 54% to 39%, shampoo 65% to 52% and toothpaste 67% to 57%. No category tracked by Comscore saw an actual increase in brand loyalty.
  • New study reveals all about SA’s Twitter users | memeburn – Twitter use in South Africa seems to mirror that of other countries. Out of the 55k active users, the majority are "designers, students, writers and engineers."
  • Clever intern turns to Hitler | memeburn – So there are hundreds of Hitler downfall parodies around but hats off to this Cape Town intern who made a film about agency Quirk turning him down for an intern job…which then got him invited in for another interview.
  • Logic+Emotion: Why Social Sharing Is Bigger Than Facebook & Twitter – Forget Twitter and Facebook says David Armano, it's actually all about social sharing – "the broadcasting of our thoughts and activities" online. Armano calls it the most important behavioural shift of the 21st century, redefining the idea of what's public and what's private 'before our eyes'
  • ReTweets Are King – MIT Researchers Say – MIT Study on the power of retweets: "A closer look at retweets reveals that any retweeted tweet is to reach an average of 1,000 users no matter what the number of followers is of the original tweet. Once retweeted, a tweet gets retweeted almost instantly on next hops, signifying fast diffusion of information after the 1st retweet."


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Useful links from the last few days

Useful links that caught my eye:

  • US newspaper circulations slides — yet again – More bad news for the print media from the US. Over the past six months, circulation numbers have declined by 8.7%, and this in an improving economy. However, the rate of decline has levelled out a bit, in Sept 2009 newspaper circulation was down 10.9%
  • 4 Ways to Identify and Cultivate Your Brand’s Mass Influencer – Mass influencers make up just 16% of all online Americans, but are responsible for 80 percent of the brand impressions in online social settings, according to Forrester Research. “Social media has created a new type of influencer – one defined not merely by number of friends or frequency of dialogue, but by both,” said Forrester Research Senior Analyst Augie Ray.
  • UK Online Video Viewing Rises 37% – Online video in the UK continues to rise – there were 5.5. billion views in Feb 2010 compared to 4 billion in Feb 2009. Though YouTube dominates, there were 143% more views of BBC videos. Channel4 appealed the most to 15-24 year olds and ITV to women.
  • Enter human spam – So-called SEO firms are hiring human beings – low paid workers in SE Asia, Turkey and India – to manually flood blogs with comments on behalf of clients as a way of getting around anti-spam plug-ins. A pre industrial era solution for the computer age?
  • Why Murdoch defies gravity while other owners have to play by the rules – Useful overview of how Murdoch loses money on his flagship newspapers but measures profitability in other ways – namely in terms of gaining influence.


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