A week ago EyeEm ranked no 232 among photo apps. This week it was in the top five
EyeEm however seems to be doing much, much better than previously thought – in a development overlooked by the tech press, it has had more downloads than Instagram in the US app charts this week.
Website netzwertig (original article in German) tells us that EyeEm originally benefitted from the news around the Instagram terms of service by taking the no6 spot in the photo / video category in the US app charts on 20 December.
netzwertig says it then sunk back down until it was a lowly 232 in photo and video apps on 12 Jan.
On the Sunday (13 Jan) it suddenly leapt to number nine. Then to number five on Monday. At one point EyeEm was no2 behind YouTube.
As of today (18 Jan) EyeEm is no20 in US free app downloads (overall) while Instagram is no.22.
It's worth putting this achievement into perspective:
While many of the big tech news sites were covering Instagram's latest announcement around user numbers as gospel, a small German based network was overtaking Instagram on its home territory.
Not beneffitting from Facebook's millions of $ or acres of previous free publicity, this seems to have been driven by good old fashioned word of mouth, with EyeEm committing the other day to respect the fact that users own their photos.
Indeed, EyeEm is rapidly experiencing the growing pains of a network having seen a sudden influx of new users. Not all members of what used to be a fairly niche community were pleased at the prospect of teens on the network posting so-called 'selfies', while EyeEm itself found its servers overloaded earlier in the week.
(Posted from my visual social media blog 8mpx)