Unconventional Job Postings and Recruiting Ads

It used to be that the classifieds of the Sunday newspaper were the best place to find a job.

Then, as the digital era began, online job boards like Monster and CareerBuilder began to slowly exert their dominance. Today, however, companies are expanding their recruiting strategies to include some unique and out-of-the–box venues.

Many companies have begun using social media sites like Facebook, YouTube and Twitter as their recruiting platforms. Twitter postings are limited to the 140 characters, but a quick hash-tag relevant ad can make it easy to find a great candidate.

vidyard QR code tshirt

Enterprise video hosting service Vidyard promotes their recruiting efforts with branded T-shirts that feature QR codes.
 

Recruitment videos can provide much more emotionally detailed descriptions of the positions you’re recruiting for. Companies like Google have long been using video recruitment tools to solicit some of the world’s most brilliant employees. 

Tech Savvy Recruitment Campaigns

With technology advancing and mobile campaigns taking off, there are unending possibilities for utilizing digital media in recruitment campaigns. Text messaging campaigns are becoming increasingly popular, but it’s just the tip of the mobile iceberg.

Location-based marketing will continue to evolve and will be a great place to recruit local candidates. This technology pings people as they approach a certain geographical distance from your business.

For example, you can have a text message that reads: “Need a job, stop inside XYZ to fill out an app and get a free cup of coffee.” Not only might you find a great employee, but you may land a new customer as well.

Companies can utilize QR Codes (those little black boxes that are scanned via mobile devices) to place recruitment ads nearly anywhere. These little codes can link back to a video or website which can provide an applicant with detailed information on the positions available and how to apply for the job.

In-Your-Face Recruitment Campaigns

Perhaps technology-based recruitment isn’t quite what you’re looking for. There are plenty of other unconventional ways to post open positions.

unconventional school bus driver recruiting campaign

Looking for a truck or school bus driver? Why not utilize the very tool of trade for the advertisement, like the side of the bus, the cab of the truck or any other noticeable unused blank spot. Ads of the World

Consider atypical locales. They take a little ingenuity and creativity to determine, but any unused space that is seen by your target demographic can potentially be used as a recruitment platform. You may need to get a little resourceful to pull off some of these tactics, but just think about the response you will get.

Need a new bartender or server at a swanky club? How about a great flyer located at eye level in the ladies room? Looking for a new barista? Place your ad on the bottom of your coffee cups, with instructions on where to apply for the job.

Are you thinking of stealing your tech-savvy competitors’ finest? Consider placing a billboard just outside of their headquarters written in code only they will understand.

Whether you post your ad in the most unconventional of places or the most traditional, your ultimate goal is always to have it seen. You need to make it stand out from among the crowd of other recruitment postings, and attract the best candidate for the position.

 

Find your candidates unconventionally. Hire them innovatively. Save time and money with a powerful custom TribeHR job board. Applicant tracking and employee engagement software from as little as $19/month. Get started with a free 60-day trial.

 


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