Twitter shaped the 2011 news agenda over Facebook

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Despite commanding 95% of social networking time in the US it is Twitter which shaped the news agenda in 2011.

According to Highbeam Research (via Inside Facebook), Twitter received around 50% of mentions about social media in the (traditional) media, compared to 45% odd for Facebook

Except for February and April, Twitter was ahead every month, including September when Facebook launched Timeline and other features.

Why does this matter? Despite dwarfing every other social network and having a (now) celebrity founder in Mark Zuckerberg, the news media was more interested in the role Twitter had to play in society.   Which brings to mind the old arguments that many like myself used to make about the need to look beyond Twitter’s numbers to influence.

At 100 million regular (according to Twitter) users , Twitter’s user base is of course now substantial.   Twitter’s lead in the news agenda would have been down to everything from the Arab Spring, which has resulted in Arabic becoming the fastest growing language on Twitter , to here in the UK celebrity led scandals, which resulted in Twitter appearing on the front page of the nation’s tabloid newspapers

Photo – L.e.e  

 

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