Top 10 LinkedIn Mistakes to Avoid

Here are the top 10 mistakes that I see people make:

  1. Unprofessional photo. LinkedIn is not Facebook. This is not a place
    where you should have on a baseball cap or be dressed inappropriately
    for your position. You should be represented exactly as people see you
    in your day-to-day work environment. If you’re a police officer, you
    should be in uniform, and a banker better be in a suit and tie.
  2. Not using a custom URL. You can change your URL where it says Public
    Profile/edit. Use your name, because this is a public link that you can
    use in marketing materials. Do this now before somebody else takes it.
  3. Incomplete employment history. Your employment history is a powerful
    tool for people to find you. It is common for people to search
    employees of companies they worked for in the past to reconnect with old
    friends and associates. If you’re not there, you can’t be found as
    easily.
  4. Not listing your specific URLs. Don’t be satisfied with the
    default, “My Company,” or “My Blog.” By simply dropping down to “Other,”
    you can customize these links to read your company’s name. IE, “Grow My
    Company.”
  5. Using your company email address as your contact email. Unless you
    own the company, you should use a personal email address. If you ever
    leave the company, and no longer have access to that email address, you
    will lose everything that you’ve built on LinkedIn.
  6. Not adding your LinkedIn profile address to your email
    signature. You’ve done all this work, flaunt it. Let everybody you email
    have easy access to the most complete info they could possibly find
    about you.
  7. No recommendations. This makes people wonder why nobody
    has recommended you. Let friends, co-workers, clients, and
    employers sing your praises. These recommendations are extremely
    valuable insight for anyone considering hiring you for any reason.
  8. Incomplete educational information. Like former employment, this
    is a strategy to be found. People search for people they went to
    school with. It’s an instant bond and common ground.
  9. Neglecting your connections. A critical key to your network is
    a robust and diverse list of connections. LinkedIn is built
    around establishing connections, so you are of little value to the
    LinkedIn community as a whole if you don’t actively and consistently
    find connections. This is not something that just happens. They
    won’t come just because you built it. Work it, work it!
  10. Not monitoring the answers component. Answering and
    asking intelligent questions provides an opportunity of you to
    raise awareness of yourself.

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