Here are the top 10 mistakes that I see people make:
- Unprofessional photo. LinkedIn is not Facebook. This is not a place
where you should have on a baseball cap or be dressed inappropriately
for your position. You should be represented exactly as people see you
in your day-to-day work environment. If you’re a police officer, you
should be in uniform, and a banker better be in a suit and tie.
- Not using a custom URL. You can change your URL where it says Public
Profile/edit. Use your name, because this is a public link that you can
use in marketing materials. Do this now before somebody else takes it.
- Incomplete employment history. Your employment history is a powerful
tool for people to find you. It is common for people to search
employees of companies they worked for in the past to reconnect with old
friends and associates. If you’re not there, you can’t be found as
- Not listing your specific URLs. Don’t be satisfied with the
default, “My Company,” or “My Blog.” By simply dropping down to “Other,”
you can customize these links to read your company’s name. IE, “Grow My
- Using your company email address as your contact email. Unless you
own the company, you should use a personal email address. If you ever
leave the company, and no longer have access to that email address, you
will lose everything that you’ve built on LinkedIn.
- Not adding your LinkedIn profile address to your email
signature. You’ve done all this work, flaunt it. Let everybody you email
have easy access to the most complete info they could possibly find
- No recommendations. This makes people wonder why nobody
has recommended you. Let friends, co-workers, clients, and
employers sing your praises. These recommendations are extremely
valuable insight for anyone considering hiring you for any reason.
- Incomplete educational information. Like former employment, this
is a strategy to be found. People search for people they went to
school with. It’s an instant bond and common ground.
- Neglecting your connections. A critical key to your network is
a robust and diverse list of connections. LinkedIn is built
around establishing connections, so you are of little value to the
LinkedIn community as a whole if you don’t actively and consistently
find connections. This is not something that just happens. They
won’t come just because you built it. Work it, work it!
- Not monitoring the answers component. Answering and
asking intelligent questions provides an opportunity of you to
raise awareness of yourself.
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