Today on Compensation Cafe, I discuss why HR and recognition pros must seek to understand the local wants and needs of their globally distributed employees. I share an example of the Oreo cookie and how it nearly failed in the Chinese market until Oreo producers Mondelez International changed the cookie formulation to change the shape, sweetness and filling flavour (green tea is most popular in China) to align with local tastes. Now, Oreo sales in China account for nearly half of all global sales of the iconic cookie.
Recognize This! – Never assume the local approach for employee recognition and rewards will work equally well globally.