Think about your organization and think about your organization’s purpose and brand promise.
Then, think about the employees in your organization and if their behaviors and actions are aligned with your brand and brand promise.
As I have been writing and talking about continuously, I feel engaged employees who successfully represent the brand provides a significant and unique competitive advantage.
I believe that creating brand ambassadors versus disengaged employees is the most important element of creating customer loyalty and net promoter scores.
Check out this cool info graphic for key reminders regarding employees significance and engagement.