Check out the new book by one of our favorite authors Peter Psichogios

Leading from the Front Line: Learn How to Create Exceptional Customer Experiences.

Click here to learn more about Peter's new book!

TIVO and The Chasm

If you market a product or an idea, I strongly suggest that you read Geoffrey Moore’s “Crossing the Chasm.” Even if you aren’t in business, marketing or sales, its a great insight into why we buy, what we buy, and when we buy. The theory is based around the Law of Diffusion of Innovation.  Before […]

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