Tipsheet: Who’s your Charlie?

Who’s your Charlie?

One of the most productive ways to see a country, especially where you don’t speak the language, is to hire a private guide. You get an insider’s perspective, a translator, and a driver all rolled into one.

And if you are lucky enough to have a tour guide like Charlie, then you might also learn a few things… about networking.

He didn’t talk about networking at all, but he certainly lived it. Over two weeks, he greeted, shook hands, hugged, and kissed approximately 20 people each and every day. It didn’t matter if it was me and my group, the security guard, cashier, or the driver in the next car. Everyone got attention.

When asked to explain, he simply said that he "likes people". (When asked about how he finds new clients, he explains very simply: His clients like him, so they tell their friends. Hmmm.)

As I’ve written about extensively, Give-to-Get is the primary mechanism to develop value-based relationships with others. The lesson from Charlie is that a friendly face and some personal recognition both have an intrinsic value of their own. And that this value grows over time.

This Week’s Action Plan: This simple lesson was earned through a relationship with a tour guide. Often, our best teachers are those around us – even if they don’t know you’re the student. Who’s your Charlie?

Bonus Action Idea: This week, spend time each day giving personal recognition – even a friendly hello will do – to those around you. So simple, yet an incredibly powerful network builder.

Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

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Randall Craig has founded several successful start-ups, held a long-time position at a “big-four” consulting firm, and was an executive at an American public company. He currently serves as the 108 ideaspace CEO and chief strategist. Randall has been advising on digital strategy since 1994: he put the Toronto Star online, the Globe and Mail’s GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations.

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