Tipsheet: Visionary


I Have a Dream. Yes We Can. We Strive to Serve Our Stakeholder

While the first two of these might be familiar, why isn’t the
third? The first of these was from Martin Luther King Jr, while the second was
from President Barack Obama. The third – or some version of it – forms a part of
the mission of most organizations. Check your organization’s mission statement
for yourself, and you’ll see these words, or words like them, somewhere.

The first two statements are visionary. They call us to see
beyond ourselves, and picture our connection to something bigger: to have faith.
The third is a "Vision Statement"; ironically so called, as there is
no vision whatsoever: it requires us to actually define it as a vision statement.
Neither King nor Obama had to announce that their words were a vision statement,
their words, by themselves, just were, and we knew it.

What makes the first two so powerful is that they connect
strongly at an emotional level. What makes the corporate vision statement so
powerless is the complete lack of emotional connection.

Those who are most successful have figured out how to
synchronize their passion with their profession. The most successful
organizations have figured out how to attract people whose personal visions
synchronize with the corporate one. When both personal and corporate visions
have an emotional connection there is electricity. When there is a disconnect,
there is disengagement.

This week’s action item: What’s your vision? Is it dry
and lifeless, or does it have meaning? Too often, our personal vision is
borrowed from other people: our parents, teachers, friends, and managers. And it
is thoroughly logical, devoid of an emotional connection. This week, spend some
time dreaming, and write down your vision.
(Yes – you can.)

Note: The Make It Happen Tipsheet is also available by email. Go to
to register.

Randall Craig

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Randall Craig has founded several successful start-ups, held a long-time position at a “big-four” consulting firm, and was an executive at an American public company. He currently serves as the 108 ideaspace CEO and chief strategist. Randall has been advising on digital strategy since 1994: he put the Toronto Star online, the Globe and Mail’s GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations.

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