Tipsheet: Verbalization


Did you ever think that you would appreciate the grammar that
you learned back in grade school? While writers (and grade school teachers)
might be concerned with nouns, verbs, and other parts of speech, is there any
reason you should be? The answer is yes… but perhaps not for the reason you
might think.

Think back to the definitions of these words: nouns are people,
places or things
, and verbs are action words. Interestingly, people
can be easily classified this way too. Are you an analyst, a designer, or a
manager? Or do you analyze, design, manage, invent, act, inspire, and lead?
Nouns vs. Verbs.

People who are nouns have a fixed sense of what they are and
what they do; they are static. People who are verbs have direction: from what is,
to what can be. They are moving to their next goal.

This week’s action item: Look over any biographies and
resumes (and any elevator pitch) that you have. Are you a noun or a verb? If you
are a noun, add some direction by re-writing with more verb-alization: make
yourself a person of action.

Bonus Action: Organizations can be nouns or verbs as
well. If you are writing a proposal, doing a pitch, or writing a memo, take a
moment this week to identify all of the nouns, then consider if your
communication would be better verb-alized.

Note: The Make It Happen Tipsheet is also available by email. Go to
to register.

Randall Craig

Link to original post

Randall Craig has founded several successful start-ups, held a long-time position at a “big-four” consulting firm, and was an executive at an American public company. He currently serves as the 108 ideaspace CEO and chief strategist. Randall has been advising on digital strategy since 1994: he put the Toronto Star online, the Globe and Mail’s GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations.

Leave a Reply