Tipsheet: Reality Distortion Field

Reality Distortion Field

I recently had the privilege of attending Book Expo America, the
world’s largest book convention. In attendance were thousands of book-sellers,
publishers, authors, distributors, and suppliers. There were panels with CEO’s
discussing the future of the industry. There were technical sessions, keynotes,
and workshops. And there was an incredible reality-distortion field that seemed
to have descended everywhere.

  • The large publishers were trying to justify high ebook prices
    as a reflection of "value". (The truth: large publishers have a
    cost structure that requires the support of high prices.)
  • Independent booksellers were trying to position themselves in
    a "curatorial role", selecting and discovering books for their
    "collection." (The truth: all but a handful of booksellers will
    end up just like horseshoe cobblers and record stores – gone.)
  • Most people were straining to find a way to maintain the
    "literary culture." (The truth: for better or worse, our culture
    is now post-literary – books are sold from skids in Costco, online at Amazon
    and Apple, and people consume their information via YouTube and blogs – not
    newspapers and books.)

It was fascinating to observe people repeating the same things
to each other, wishfully hoping that through repetition, that the industry could
be as they wanted it to be.

These are the dynamics and challenges in the publishing
industry, but each industry and organization has its own conventional wisdom and
sacred cows. What are yours?

This week’s action plan: Blindly accepting the
conventional wisdom, resisting change, and ignoring "disruptive"
technologies and players is easier when you are doing it with others who have a
stake in the status quo. This week, move beyond the reality distortion field,
and identify the "wisdom" that everyone seems to take for granted. And
if necessary, challenge the status quo from an outsider’s perspective. (There is
probably a book about this…)

Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

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Randall Craig has founded several successful start-ups, held a long-time position at a “big-four” consulting firm, and was an executive at an American public company. He currently serves as the 108 ideaspace CEO and chief strategist. Randall has been advising on digital strategy since 1994: he put the Toronto Star online, the Globe and Mail’s GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations.

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