Tipsheet: Network Strength

Network Strength

How powerful is your network? Or rather, how do you make your
network even more powerful than it already is? Try these four strategies:

1) Go Wide: Get more people onto your network
list. This is often done at networking events.

2) Go for Quality: Get "better", more
relevant people onto your list. This is done by spending time at more relevent
events, and better "qualifying" the people before you add them.

3) Go Deep: Develop stronger relationships with
each person. This is usually done by doing something of value for them, and/or
spending time with them.

4) Go Smarter: Use better tools to actively
manage your network. This is done by using Social Media sites such as LinkedIn
and Facebook, as opposed to PC-only contact management software. (It is also
done by becoming knowledgeable: reading books like Online
PR and Social Media

This week’s action plan: We often have no
problem with going wide, but the other three strategies require work. This week,
choose one of the three and add it to your calendar.

Bonus idea: Too often we blindly accept Social Media connection requests. Improve the quality of your network by "weeding out" the deadwood, and not accepting every person who walks in the door.

Note: The Make It Happen Tipsheet is also available by email. Go to
to register.

Randall Craig

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Randall Craig has founded several successful start-ups, held a long-time position at a “big-four” consulting firm, and was an executive at an American public company. He currently serves as the 108 ideaspace CEO and chief strategist. Randall has been advising on digital strategy since 1994: he put the Toronto Star online, the Globe and Mail’s GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations.

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