Tipsheet: Conversation Starters

Conversation Starters

The internet is called many things: the web, the ‘net, and even
"internet explorer". Others refer to it as the greatest reference
book… or the greatest waste of time. But given the popularity of Social Media,
it is also the world’s greatest conversation. You can listen in, ask a question,
or answer someone else’s. For entertainment this interaction is addictive. If
you’re hoping to achieve something specific – for your business or in your
career – your interaction needs to be specific, and intentional.

To test an idea or to find the answer to one of your questions,
here’s where you might start:

  • Tweet your question
  • Ask your Facebook friends
  • Participate in a LinkedIn discussion group

Then, check the various question/answer sites:

  • Research existing answers on Yahoo answers, Askville, etc.
  • Search within LinkedIn Groups and LinkedIn Answers
  • Search on Google
  • Search on YouTube, Vimeo, Blip.tv, etc

Finally, let your community know what you’ve found:

  • Blog about it in your personal or corporate blog
  • Tweet

This week’s action item:

The beauty of the internet is that it is both a place where
conversations take place – as well as a searchable repository for those
conversations. When you want to test an idea this week, don’t immediately bring
up Google. Instead, use your Social Media connections to get more direct
perspective. Not only will you get a more meaningful perspective, but you when
you "report back" your findings to your network, you’ll be adding
value – to the internet, and to yourself.

Note: The Make It Happen Tipsheet is also available by email. Go to www.PersonalBalanceSheet.com/news
to register.

Randall Craig
www.RandallCraig.com
www.PersonalBalanceSheet.com/news

Link to original post

Avatar

Randall Craig has founded several successful start-ups, held a long-time position at a “big-four” consulting firm, and was an executive at an American public company. He currently serves as the 108 ideaspace CEO and chief strategist. Randall has been advising on digital strategy since 1994: he put the Toronto Star online, the Globe and Mail’s GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations.

Leave a Reply

Tipsheet: Conversation starters

Conversation starters

Do you have a website, spend money on advertising, or engage in
"media relations"? If so, you probably have a fair amount of
experience broadcasting a specific message to a specific audience.
Unfortunately, most people use this experience when they move into the world of
Social Media. They post updates on Facebook and LinkedIn. They upload documents
for others to share. They "Tweet".

The problem with these activities is that we bring a mindset of
broadcasting, not conversation. To prove the point, look at all of your recent
activity: how often did you ask a question? How often did you ask for feedback
of any kind? At best, most people strategically share their insights. At worst,
they share their minutiae.

Social Media works best – and doesn’t appear so self-serving –
when there is a conversation, not a broadcast. Here are some ideas to start:

  • Ask for a contrarian opinion.
  • Ask for examples to prove your point.
  • Ask for other solutions.
  • Ask readers to vote (or rate) your post.
  • Ask for feedback on a specific idea.
  • Give something to those who participate in the conversation-
    a free ebook, coupons, etc.
  • Promise to compile the results of the responses.

The value of conversation is that your assumptions are quickly
validated – or changed. No matter which, the conversation will lead to a greater
understanding, and a stronger relationship.

This week’s action item: Conversation starters are also
useful in your traditional communications: your ads, presentations, reports, and
even your emails. Next time you wish to say something, end your words with a
conversation starter. What do you think? (Feel free to send me your own
conversation starter ideas, and I’ll gladly compile them for a future Tipsheet…)

Note: The Make It Happen Tipsheet is also available by email. Go to www.PersonalBalanceSheet.com/news
to register.

Randall Craig
www.RandallCraig.com
www.PersonalBalanceSheet.com/news

Link to original post

Avatar

Randall Craig has founded several successful start-ups, held a long-time position at a “big-four” consulting firm, and was an executive at an American public company. He currently serves as the 108 ideaspace CEO and chief strategist. Randall has been advising on digital strategy since 1994: he put the Toronto Star online, the Globe and Mail’s GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations.

Uncategorized

Leave a Reply