Conversation starters

Do you have a website, spend money on advertising, or engage in
"media relations"? If so, you probably have a fair amount of
experience broadcasting a specific message to a specific audience.
Unfortunately, most people use this experience when they move into the world of
Social Media. They post updates on Facebook and LinkedIn. They upload documents
for others to share. They "Tweet".

The problem with these activities is that we bring a mindset of
broadcasting, not conversation. To prove the point, look at all of your recent
activity: how often did you ask a question? How often did you ask for feedback
of any kind? At best, most people strategically share their insights. At worst,
they share their minutiae.

Social Media works best – and doesn’t appear so self-serving –
when there is a conversation, not a broadcast. Here are some ideas to start:

• Ask for a contrarian opinion.
• Ask for examples to prove your point.
• Ask for other solutions.
• Ask readers to vote (or rate) your post.
• Ask for feedback on a specific idea.
• Give something to those who participate in the conversation-
  a free ebook, coupons, etc.
• Promise to compile the results of the responses.

The value of conversation is that your assumptions are quickly
validated – or changed. No matter which, the conversation will lead to a greater
understanding, and a stronger relationship.

This week’s action item: Conversation starters are also
useful in your traditional communications: your ads, presentations, reports, and
even your emails. Next time you wish to say something, end your words with a
conversation starter. What do you think? (Feel free to send me your own
conversation starter ideas, and I’ll gladly compile them for a future Tipsheet…)

Note: The Make It Happen Tipsheet is also available by email. Go to www.PersonalBalanceSheet.com/news
to register.

Randall Craig
www.RandallCraig.com
www.PersonalBalanceSheet.com/news

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