Tips for Being Thoughtfully and Strategically Engaged with the Web

Lisa Welchman offers good strategic advice for the content-smart organization:

  1. Don’t be seduced by easy power of social media…use it well. The quick, cheap and deep Web channel can proliferate wrong just as quickly as it proliferates right.
  2. Don’t forget to demand the same standard of yourself that you demand of your peers. Just because you work on the “cool” Web doesn’t mean that your motives can’t be skewed by a desire for power and control.
  3. Accept the shifted and more mature reality of what it means to manage and collaborate through the Web. A blog post of mine wouldn’t be complete if I didn’t say “Web Governance” at least once. So, “Web Governance:” It includes Web policy which protects your organization from getting in trouble online and Web standards which enable collaboration.

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