Think of Your Website as a Museum; Your Content as Exhibitions

Erin Scime writes about content curation as key to building a successful website:

When a site launches, your audience arrives to learn more about what you know most about. It’s critical to create a content experience with purpose, that is consistent and contextual. This helps to assert your brand’s authority, establishes relationships with your audience, and secures a return visit based on your content’s value. The content strategist-as-curator is the one who makes this happen. How?

In galleries and museums, curators use judgment and a refined sense of style to select and arrange art to create a narrative, evoke a response, and communicate a message. As the digital landscape becomes increasingly complex, and as businesses become ever more comfortable using the web to bring their product and audience closer, the techniques and principles of museum curatorship can inform how we create online experiences—particularly when we approach content.

We often think of museums as having large permanent collections, but that’s not always the case. The Contemporary Jewish Museum in San Francisco has no permanent collection, and relies completely on curating a wide range of exhibitions on Jewish culture, art, people, and ideas. This is an excellent example for those of us working in the digital landscape. When we plan the focus, topics, and content of a new website, the digital world already offers a wealth of information that can enrich the original content we create.

(Image courtesy archiCentral)


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Think of Your Website as a Museum; Your Content as Exhibitions

Erin Scime writes about content curation as key to building a successful website:

When a site launches, your audience arrives to learn more about what you know most about. It’s critical to create a content experience with purpose, that is consistent and contextual. This helps to assert your brand’s authority, establishes relationships with your audience, and secures a return visit based on your content’s value. The content strategist-as-curator is the one who makes this happen. How?

In galleries and museums, curators use judgment and a refined sense of style to select and arrange art to create a narrative, evoke a response, and communicate a message. As the digital landscape becomes increasingly complex, and as businesses become ever more comfortable using the web to bring their product and audience closer, the techniques and principles of museum curatorship can inform how we create online experiences—particularly when we approach content.

We often think of museums as having large permanent collections, but that’s not always the case. The Contemporary Jewish Museum in San Francisco has no permanent collection, and relies completely on curating a wide range of exhibitions on Jewish culture, art, people, and ideas. This is an excellent example for those of us working in the digital landscape. When we plan the focus, topics, and content of a new website, the digital world already offers a wealth of information that can enrich the original content we create.

(Image courtesy archiCentral)

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