The Work Environment Affects your Company’s Public Image

The working environment of an organization is controlled in part by its corporate culture, and has a direct impact on its business performance. Since employees spend a large part of their day at the office, it’s crucial that they enjoy their work and perform to their potential.

Unstated elements of corporate culture are usually much more effective at guiding employee behavior than are written policies and practices. A work environment that promotes high productivity and rejects unethical behavior will have a positive influence on the public’s perception of the business. Conversely, the public’s view of your company also affects the working environment and the performance of your employees.

An ethical working environment and customer-focused approach help develop a positive business image.

dirty billboard

Is it time to clean up your corporate image? Flickr/Robert Francis

A cut-throat marketplace means that the best performing businesses will be those who are able to connect with their customers on a personal level. Consumers are powerfully influenced by the way they perceive your corporate image.

Consumers can tell, and will generally disapprove, when employees are not treated properly. A working environment which upholds high standards of ethical behavior and focuses on the customer’s needs is a good step in the right direction.

The public also tends to believe that companies with a strong brand and a value-based working environment are more likely to be able to dodge negative PR and corporate ethics problems. Honesty and integrity in all corporate activities can improve relations with investors and stockholders.

An open working environment encourages innovation and product development

Organizations with healthy and open working environments are often more innovative and customer-friendly. These businesses encourage employees to share their ideas, relay customer insights, and help to track changing market trends. Employees who are given the opportunity to present new product ideas can be motivated by the likelihood of rewards and positive feedback.

A working environment that promotes employee engagement will also see employees who take great pride in their work and perform with complete loyalty and dedication.

An open culture helps build strong relationships with suppliers, customers, employees and other stakeholders

Recent graduates and young people look for jobs that provide them with learning opportunities and growth potential. If this demographic is aware of your supportive culture and environment, they’re more likely to actively search out opportunities to join your team, and promote you as an employer of choice.

The corporate culture of your organization is reflected in the way you interact and do business with your customers, suppliers, partners, and others. Valuing great talent and staying ahead of the game is only one piece of this puzzle. It’s also crucial to integrate into the surrounding community, and maintain good employee morale.

When it comes to contracts, businesses that actively promote fair play and are always true to their well-defined corporate personalities have stronger negotiating positions.

The working environment of your company determines whether your business is able to execute its corporate vision and live up to its image in the eyes of the public. A work environment that has employee satisfaction, customer service, and corporate values at its core is more likely to succeed than its uncaring competitors.

A strong and ethical corporate culture is proof to the consumer that your business is in it for the long haul.


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