Check out the new book by one of our favorite authors Peter Psichogios

Leading from the Front Line: Learn How to Create Exceptional Customer Experiences.

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The Three Contradictory Secrets of Fun

You could do with a little more fun in your life, right? Just like fire requires three elements to burst into life, so too does fun.

Inspired by the 10 year anniversary of The Eight Irresistible Principles of Fun, this short video covers war games, punk bands and mould all on the way to explaining the three contradictory elements of fun.


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