My belief is that 75-80% of what organizations are trying to do with social media is common. Yes, common. 80% of the strategies, the tactics, and clearly the tools, used by the State Department are common with Best Buy. The same is true of your local coffee shop and your local town government. The remaining percentage, that 20-25%, is market and organization specific.
With that in mind The Social Ecosystem will help with the following:
- Building a common language that all organizations can use.
- Building a common framework, processes and templates, to enable any organization to use common sense approaches to meet their goals.
Most organizations in the world today are struggling to understand if it is time to “go social”. Most proponents are struggling to make a case, lacking answers to such simple questions as how it will help their organization to meet their goals. In my next post on The Social Ecosystem we will begin by discussing the business case, how to put it together, how to define real ROI, how to sell the concept.