The Opportunity of Micro-Niches in HR Software

It would be natural to think that there is little room for new vendors in the world of HR tech unless they have state-of-the-art AI or something equally novel. If we consider, for example, workforce management, the high-end of this space is dominated by companies like UKG, WorkForce Software, and Ceridian Dayforce. While at the low end there are innumerable companies offering scheduling and time-and-attendance software, which would seem an unappealing market to enter. Yet a small company (7shifts) out of Saskatoon (not the first place that comes to mind as a high-tech hub) has found a micro-niche in offering employee scheduling software for restaurants, many of them only having one location.

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