The Importance of Storytelling in Spreading Social Innovation

Ken Banks (@kiwanja) on the importance of storytelling in spreading social innovation –

The ‘a-ha’ moment innovators-to-be hear about is rarely the discovery of a new metric, or a new business model, or a new way of presenting or collecting data. It’s the realisation that a problem can be solved, and solved in a new way. These answers often come by doing and experiencing, being out in the field, and there are almost always stories behind why the person was there, sometimes how they got there, and what they suddenly saw which gave them their big idea.

Innovation and entrepreneurship start with passion, so we ought to focus more on that. We can help by speaking about our own interests, passions and stories – which most of us have – and less on the mechanical stuff (some of which, incidentally, includes the actual technology we’ve invented).

I had earlier written a post on Three Reasons Why Storytelling is the Key to Social Media Marketing Success.

I build and nurture online communities as CEO of 2020 Social. Read my bio, interview me for a media story, invite me to speak at a conference or ask me how I can help you build and nurture online communities. E-mail me at [email protected], call me at +91-9999856940, or connect with me on Twitter, Facebook, LinkedIn, YouTube, or Slideshare.

Related posts:

  1. Ideas Rediscovered at TEDIndia: The Importance of Storytelling
  2. Three Reasons Why Storytelling is the Key to Social Media Marketing Success
  3. Social Innovation Camp



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