The ‘Genius’ Behind Putting HR In Charge of Apple Stores

Deirdre O’Brien

On February 5th, Apple announced that retail chief, Angela Ahrendts, is moving on after spending five years in the role. This news in itself isn’t terribly shocking, considering the average tenure for a C-suite executive hovers around 5 years. What’s most interesting about this story is that Ahrendts’ successor is Apple human resources chief, Deirdre O’Brien, who will be operating in an expanded role of senior vice president of Retail + People.

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