The Executive Update: Ask the Coach: Harness the Power of the Blog

Take matters into your own hands and proactively send links to your blog to hiring authorities, such as the department managers, the HR department, or the CEO. And don’t just say, “See, I am writing about you,” but rather use your blog to engage them in conversation about topics of interest. … Jim knows as the Social Media Headhunter because he understands how to help you harness the power of the blog to build brand awareness that will help you land your next job. …
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