The Etiquette of LinkedIn: Rules of Engagement among Professionals

Power of the platform

No other site holds market share or represents professional social networking as effectively as LinkedIn. According to the LinkedIn Marketing Solutions group, there are almost 99 million North American users and over 259 million users worldwide. Clearly, it is an invaluable resource for companies seeking lead generations, such as search firms, internal recruiters, and marketers (B2B and B2C).

Additionally, it provides an audience to the most powerful decision makers in one …

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