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The Business of White Noise

Business… trade or profession; commercial activity.

White Noise… random talk without meaningful content.

By Jorge Stolfi (Own work), via Wikimedia Commons

Look… I can see you do superficial really well. Your frenetic Twitter timeline shows the broad shallowness of your sharing. The lack of meaningful dialogue and your constant affirmation that all things are cool, great, fab, groovy…. LOL…  just confirms this superficiality.

I know… It’s your prerogative to tweet how you like, no matter how pointlessly. Indeed, maybe that is the purpose of Twitter – to allow us to express our prerogative. It’s right to be sociable & friendly. I just can’t fathom how being shallow works well for you as a business model…

How does that work out for you? Is that the kind of work you do? What do you lose, what do you betray? When do you get the opportunity to live without that saccharine sweet falseness you’ve created for yourself? Do you get the chance to be the real you?

Maybe you do. I hope so.

Maybe your shotgun-tweeting saccharine-shallowness is actually part of your business strategy. I hope not.

But hey, horses for courses and all that. Actually, I probably wouldn’t mention anything if it wasn’t for the fact that I can’t get away from the White Noise you are creating. I’ve unfollowed you… I’ve filtered you out of my timeline… I’ve even tried to imagine that you don’t exist… it’s still not working.

You see the problem isn’t just you. The problem is now all the people we know in common. They are the ones broadcasting & sharing your superficiality into my timeline… cool, great, fab, groovy…. not-LOL. This business of White Noise seems to be a bit infectious…

I’m a really tolerant kind of person so perhaps it’s me that’s the problem? Perhaps I just need to become more zen… Accept your superficiality… Try a bit of saccharine… Care less… Maybe even put a bit White Noise into my own business…

Yeah and maybe hell needs to freeze over. I like to work with meaning not saccharine-shallowness.

So can I beg a favour?

How about losing some of that White Noise? How about putting a bit more meaning into those social interactions?

It might take an investment of authenticity but what have you got to lose?


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