The Art of HR: Recruiting on Twitter

Technology has always been a part of recruiting and since the dawn of the internet businesses have used it in various ways to recruit staff. From Skype interviews to online questionnaires, the internet has had a big part in the employment process in the last ten years.


And no platform has had such a significant impact on recruiting as social media. Not only is it easy to use, but it’s also more personal as you get a better idea of someone’s character through it. You also have the great benefit of being able to connect with thousands of people via sites such as Facebook, LinkedIn, and Twitter.


However, it isn’t as simple as tweeting out to a bunch of people to see what sticks; there is an art to it. And in this article you will see just how you can harness the force of social media, Twitter in particular, to get the best out of your recruiting needs.




. Cost


Traditional methods of recruiting can cost companies a lot of money. You have to advertise via a website and pay various fees which won’t always work out. However, Twitter, along with all social media platforms are completely free to use. You can set up a Twitter account for no money and start recruiting straight away, making this method very cost-effective.


. Larger reach


Millions of people from all around the world use the internet every day. And research shows that 60% of those people use social media daily, too. So via social media, you immediately gain the opportunity to reach thousands of candidates, whereas traditional methods limit your scope.


. Time saver


Recruiting via Twitter will not only save you money, but it will also save you time. Since Twitter allows you to connect with people fast and efficiently, it allows you to fill vacant positions a lot quicker than posting an ad on a website and waiting for a response. As a result, the acceptance rate amongst companies that use Twitter to recruit is a lot higher, saving the company time and resources.


. Gaining a higher calibre of employees


As mentioned above, companies have been using the internet and technology to improve the rate of their success further. That means that your employees have to be tech-savvy and know how to use social media and the internet to your advantage. When recruiting via Twitter, you can instantly see who is tech-savvy and who is not, whereas traditional methods only permit you to see this in the working environment, meaning via Twitter you gain a more qualified employee.





. Social media is not always the best judge of character


The keyword in social media is: social. People might not appear to be good candidates on Twitter, but that doesn’t necessarily mean that they are not perfect for a position. Recruiting via Twitter can often make you pass up the right employee for things they post on social media, which isn’t always a good reflection of their personality.


. Prospective employers might not like being recruited via Twitter


As mentioned above, at times it isn’t always fair to be recruited through an account that is for personal and, at times, private use. Some prospective employees might feel strongly about this and not want to be recruited via this method, decreasing the amount of candidates that might respond.


. Clients might not want employees recruited via Twitter


Some of your clients might not want their business handled by someone recruited via a social media platform. And while this isn’t always the case you should prepare for the fact that a large group of your clientele like things to be done in a traditional way.


. Lack of loyalty from prospective employees


Individuals approached via a social media platform such as Twitter regarding vacancies have no loyalty to the recruiter, and since they didn’t actively seek out the job they may state they are interested but then fail to turn up to an interview, wasting valuable time.


Twitter is a great recruiting tool that only gets more popular as time goes on. However, as you have seen in this article there are quite a few drawbacks to this method as well. Essentially, it’s up to you to see if the positives outweigh the negatives. Whatever you decide, consider all of the information above when recruiting employees to your company.


Kate Thora is a Senior Content Specialist for Uphours an online resource with information about businesses worldwide. Her artistic soul manifests itself also in her love for singing and dancing, especially to traditional Indian music.




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