Target The Right Audience For Your Talents

Hide not your talents, they for use were made. 
What’s a sun-dial in the shade?
     –Benjamin Franklin (1706 – 1790)

Everyone is talented at something. Everyone.

Where you decide to perform can build you up or whittle you down. That’s what “best fit” is all about.


So pick the venue that’s a showcase, not a coffin.

1. If you want corporate life, find a corporation that’s already doing the kinds of things you like to do the way you like to do them. Don’t expect them to change for you, no matter how right you may be about something.

2. If you love beingindependent, then research the kinds of clients who will appreciate you and your approach. Seek them out and leave the rest alone, no matter how alluring the money. Bad client relationships leave you emotionally drained and without a testimonial for your marketing package.

3. If longevity and stability mean a lot, then pay attention to opportunities in government and education. Consistency and integrity are two talents that those of us who are served would greatly value.

4. You’re an entertainer? Then entertain. At least try it out to see if you can earn a living. If you need a backup, fine. But don’t leave this earth wondering whether you might have “made it” in some way. We’re all looking for a good laugh or a song that we can destroy in the shower. Maybe you’re just the one to help us.

Most of all, know that you’ve got talent. When you uncover it, put it where it will be most appreciated and most used.

Could life get much better than that?

photo source: multimedia/archives

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Steve has designed and delivered leadership and communication programs for some of the world's largest organizations, and has more than 30 years in training, development, and high-level executive coaching. His Roesler Group has created and delivered leadership and talent development internationally for corporations such as Pfizer, Minerals Technologies, Johnson & Johnson, NordCarb Oy Ab, and Specialty Minerals--Europe. Steve is currently involved in the latest update of his Presenting With Impact program, a cross-cultural presentations workshop that has been delivered on five continents to more than 1,000 participants representing nearly 60 nationalities.


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