Survey says: Pounds Over Dollars for 2013 Resolutions

No, this post isn’t about resolutions by hedge funds or currency traders. It’s finance of an individual sort: the results of the annual New Year’s Resolution Survey from Allianz Life Insurance Company of North America.

The survey respondents said they are most likely to keep the following resolutions:

  1. Exercising and dieting: (44%)
  2. Managing money better (41%)
  3. Spending  more time with family and friends (26%).

Exercise and diet remains the top selection since the initial survey in 2009 but down five percentage points from the 2011 survey’s high of 49%.

Understandable perhaps. But here’s the disturbing part. For the fourth consecutive year, the top reasons that respondents left financial planning out of resolutions were their beliefs that they:

  • "Don’t make enough to worry about it": 32%
  • Already "have a solid financial plan": 26%
  • "Don’t have an advisor/financial professional,": 20%

Pretty good case, wouldn’t you say, for ramping up worksite financial education as part of 401(k) plan communication.

Here’s a link to the press release for the survey.


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