Over the past two years there’s been a raft of research showing that women are increasingly more active than men in social media…for example last year there was the Rapleaf study showing that women tended to have more social network friends than men.
Another piece of research by Royal Pingdom confirms the trend. It shows that most of the networks that could be considered to be ’social’ in the real sense of the word – Facebook, Twitter, MySpace and Bebo have a user base that’s 50%+ female. Networks that are arguably much more functional in the sense that you save or tag articles – Reddit and Digg by comparison have more of a male bias.
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